Benefits of Prime DayĪside from the exponential increase in sales that many brands experience during Prime Day, there are also four other major benefits: Don’t miss out on this opportunity to get your brand and products in front of millions of shoppers. Therefore, brands are able to reach up to 5x more new-to-brand shoppers and gain exposure on a scale that would otherwise be impossible. Shoppers who may not otherwise shop on Amazon tend to flock to the site for this big day to find deals and discounts. Not only does Prime Day benefit Amazon’s worldwide network of shoppers, but also all of its vendors and sellers. After a year of uncertainty, many shoppers have turned to online shopping and especially taken a special interest in saving money.

Amazon Prime day is a day for shoppers to benefit from special deals and discounts with their favorite brands and products. Even though Amazon has not officially released the date for 2022, we know it is sometime in July, so we will give you all the information you need to ensure you are fully prepared by the time Prime Day is here.

This article will answer those questions and more.

Why should you be involved in Amazon Prime Day?.

Amazon is the top destination for online product searches, making it even more important that you get your product portfolio and advertising campaigns prepared for Amazon Prime Day this year. After 7.1 billion worldwide sales in 2019 and 10.4 billion in 2020, coupled with exponential growth throughout the pandemic, 2021 was unsurprisingly the largest grossing year yet with 11.19 billion in sales. Amazon Prime Day is the most popular e-commerce shopping event year in and year out.

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